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What is Webcasting

The word webcast is combination of "web" and "broadcast". Its use has varied over the past few years by various types of organisation and as the nature of the medium came into public use.
The generally accepted use of webcast is the "transmission of linear audio or video stream" (like "normal" radio and TV). Another good way of referring to it is "internet broadcasting" since the internet is the carrier and it is alike to broadcast.
The word 'linear' here means "non-interactive", we cannot rewind or forward it. If a radio/TV station do webcasts, its broadcast transmission called "simulcast". Internet-only radio/TV stations are linear shows broadcast in real-time. Webcasting of events are totally dependent on streaming media technology, and as the market scales, will be dependent on multicast technology. Broadcasting of events over the Internet is called Webcasting.

Technology behind webcasting

Webcasting or Live Streaming is a term used to describe the broadcast of sound, video and multimedia content via a network, such as the Internet. Also known as netcasting and Internet broadcasting, webcasting is an efficient and cost-effective solution for reaching a large, distributed audience when conventional media delivery (satellite, television, radio, etc) is not practical or possible.
Webcasting uses a technology known as streaming to deliver the content. Media content is acquired at the source (eg, an AGM, conferences or concerts) and is converted into a digital format. The digitised content is then encoded into small packets of data that can be sent one at a time to a streaming server over the internet. The server distributes these packets to the webcast audience via the Internet. At the user's end, a player receives these packets from the streaming server. Due to the nature of the Internet, these packets can take a variety of different routes to the viewers player and can therefore arrive out of order. The player intelligently reassembles the packets into their correct order and then decodes them back into audio and video which is displayed in the player window. The player can be either stand-alone or embedded in a web page (more common) and no special knowledge is required by the user to operate the player. Once the player has decoded and displayed/played a packet, the packet is then deleted and lost forever, ensuring that no memory/hard disk space is used in the process, and the file doesn't remain on the computer.
Today, compression technology enables us to stream high-quality video and near-CD quality audio over a standard dial-up connection, and broadband users can now watch near-DVD quality video streamed via the Internet.

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